First, check out this tweet.

This one’s really interesting. But I realized this guy figured out how to crack self-promotion while being the reply guy.

And it hooks in one strategy on social media platforms, with another for your blog/newsletter:

1. Give valuable insights in replies

2. Link to articles on your blog or newsletter, which expands further on things

3 ways to maximize this strategy

1. Looking at all your best performing posts

2. Turning them into posts on your website

3. Use them in replies

Other benefits

1. Build trust via replies on a social media platform

2. Increase traffic to your blog/site

3. Increase conversions to your newsletter (if the content’s good)