I’m George Siosi Samuels, often called the "Digital Wayfinder" for my unique approach to merging culture, community, and technology. My work focuses on guiding businesses and leaders through the complexities of digital transformation with a deep understanding of cultural values and community dynamics.
With roots in Tuvaluan, Fijian-Indian, and Samoan heritage, I’ve always had a foot in both the ancient and the digital. This blend has been instrumental in shaping my career and my perspective on technology’s role in society. From my early years in Bangladesh to my current work across the globe, I’ve honed my skills as a community-builder, entrepreneur, and culture-tech innovator.
As the founder and Managing Director of Faiā, I help businesses and communities integrate technology with cultural insights to build resilient organizations. One of my most significant achievements was leading the Tuvalu National Digital Ledger (TNDL) project, where I collaborated with the Tuvaluan government to explore how blockchain can preserve their nation's identity amid climate challenges. This project was a groundbreaking effort to demonstrate the real-world application of blockchain technology beyond speculation, showcasing its potential for small island nations like Tuvalu.
I also founded Honā, a web3 accountability platform, which got funded by billionaire Tim Draper. I founded The Pack (now GSD Global), an entrepreneurial community that focuses on productivity and accountability.
My passion for community technology stems from my belief that tech should empower individuals and nations, not alienate them. My ventures are about harnessing technology for economic and cultural growth, especially for small or underrepresented communities.
Throughout my journey, I’ve also held roles as a Fractional Chief Community Officer (fCCO) where I support various clients—spanning industries like fintech, blockchain and AI—with community-building strategies. My clients, many of whom have a combined net worth of over $2.5 billion, rely on me for culturally sensitive, tech-driven insights that align their digital strategies with their core values.
Whether it's through CultureStack, a new proprietary tool at Faiā, or initiatives like Micro Empires — a newsletter for rising micropreneurs — I remain focused on how we can use technology to better serve humanity by balancing innovation with cultural integrity.