Meeting Summary: Cohort #3 End-of-Challenge Review
- Meeting Summary: Cohort #3 End-of-Challenge Review
- General Impressions
- Recommendations for Improvement
- Feedback & Next Steps
- Importance of Authenticity and Community
- Experimentation in Content Strategies
- Metrics-Driven Goals
- Stace highlighted the unpredictable nature of viral posts.
- Thirza urged not to be perfectionists.
- Rory praised the sense of community and the power of varied content.
- May-King emphasized the benefits of pre-planning and community support.
- Fab discussed the reflective and confidence-building aspects of the experience.
- George noted that video content didn’t perform as well as expected.
- George aimed for 5M impressions over 90 days but achieved shy of 1M.
- Stace and May-King did not specify numerical goals.
- Rory aimed for daily posts to improve engagement analytics.
- Thirza and Fab had qualitative goals related to content and engagement.
- "Sprints" can be incorporated for short-term goals.
- Leveraging the power of "the pack" is key for greater engagement.
- Various types of posts, including "how-to," lists, and personal stories, were identified as successful.
Recommendations for Improvement
- Introduce paid challenges.
- Focus more on written copy than videos.
- Explore additional platforms like FB/IG.
Feedback & Next Steps
- Stace plans to focus on target audience and add captions to videos.
- May-King will continue with the 30 tips series.
- Rory will focus on writing for the next challenge.
- Thirza wants to combine videos with trending music and topics.
- Fab plans to experiment with Scaled Agile and mindfulness.
A channel for cultural teachings was suggested, aligning with the feedback that ancient wisdom could be a differentiating factor.
The meeting was a comprehensive review of September’s performance with actionable insights. The team agreed on the importance of community engagement, the power of authentic content, and the need to continually experiment and adapt. Metrics were reviewed, and future strategies were laid out, including the introduction of new content types and platforms.